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Seeking a full-time digital marketing position with an emphasis in online search.
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Professional Summary
Action oriented, idea driven, and delivery focused Internet marketing professional with skills and experience in account management, project management, web analytics, search engine marketing (SEM) (including both search engine optimization (SEO) and pay-per-click (PPC) management), and business development. Recognized by managers, colleagues, and clients for resourcefulness, strong work ethic, and ability to communicate effectively. Tech savviness enabled swift acclimation to multiple software and web-based applications, enterprise programs, and CRM databases. Acquired a workable knowledge of project management methodologies and front-end web development technologies. Developed a passion for online marketing with deep interest in online video, the mobile platform, and web analytics.
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Professional Experience
Internet Marketing Consultant
Madison, Wisconsin
June 2009 - Current
RADAR Interactive Marketing (Sole Proprietorship) - An Internet marketing consultancy providing project management and Internet marketing solutions not limited to SEO, SEM, email, and web analytics. Manages over $100k in annual online ad-spend.
Recent Clients (noninclusive):
Tradesman Xpress, Inc. - A web-based retailer specializing in workwear clothing and uniforms for skilled labor professionals. Website operates on the Volusion ecommerce platform.
- Analyzed legacy SEM campaigns, researched competition, and interviewed principals to develop and implement a new SEM strategy spanning multiple platforms.
- Key activities included platform selection, keyword development, ad copy development, keyword bidding strategy development, and quality score optimization.
- New strategy has resulted in an increase in conversion rate (64%), per visit value (47%) and revenue (89%).
- Implemented Google Analytics ecommerce tracking.
- Analyze traffic source data to determine value of various marketing initiatives.
- Ongoing reporting and analysis of SEM campaigns, SEO initiatives, and Email campaigns.
- Managed website template redesign project.
- Coordinated with and provided specifications to external contractors.
- Developed new product categorization structure to improve user experience and provide greater flexibility for landing page optimization for SEM campaigns.
- Trained staff to implement changes to on-page SEO elements and product descriptions for SEO purposes.
Discount Vials, Inc. - A web-based wholesale retailer specializing in scientific glass vials and associated accessories. Website operates on the Zen-Cart ecommerce platform.
- Analyzed legacy SEM campaigns, researched competition, and interviewed owner to develop and implement a new SEM strategy for Google Adwords that boosted PPC revenue by 29% in 30 days and improved the ecommerce conversion rate by 18% for paid traffic. Ongoing SEM management.
- Implemented on-page SEO strategies that significantly boosted page rank for specific key-terms and resulted in a 76% increase in organic traffic and a 110% increase in channel revenue.
- Developed and implemented e-mail marketing program that to date has converted 17% of resulting traffic into sales.
- Ongoing development and testing of SEM campaign landing pages has resulted in increased conversion rates of up to 32%.
BidReach, Inc. - A web-based start-up company that harnesses the power of social networking to connect individuals with service and home improvement contractors.
- Planned and executed SEM campaigns that drove 90% of initial traffic to website.
- Implemented and managed Google Analytics tracking. Developed key performance indicators. Analyzed data and reported to client recommendations for improvement and new programs.
- Worked with PHP developer to redesign online membership registration processes resulting in reduced abandonment opportunities by 86% for free accounts and 66% for revenue generating accounts.
- Developed and managed SEM campaigns that drove 90% of initial traffic to website.
- Concepted creative display and copy for billboards. Designed and wrote copy for promotional print materials.
Contract Business Development Manager
Milwaukee, Wisconsin
May 2008 - July 2008
Manpower Professional - Offers comprehensive recruitment services that help organizations find and retain top people in engineering, clinical and lab sciences, information technology, finance, and other business professions.
- Developed strategic solution oriented sales plans to increase business within key active and inactive accounts.
- Facilitated the effective presentation of highly qualified candidates to clients.
Property Manager
Madison, Wisconsin
March 2008 - July 2009
Private Property Management - Part-time entrepreneurial endeavor aligned with family business.
Online Consultant
Chicago, Illinois
June 2007 - February 2008
CareerBuilder.com, LLC - Global leader in human capital solutions, helps organizations target and attract their most important asset, their people.
- Generated the most revenue in 2007 for respective Demographic Market Area and sales tier.
- Utilized consultative account management and sales skills for engaging with executives to evaluate their human capital demands and develop strategies that maximized ROI from recruitment spending.
- Analyzed comScore reports and other web analytics to consult with clients on how to strategically compose, place, and maintain their advertising space to optimize conversion rates and applicant relevancy.
- Worked with clients to develop, position, and maintain an employment brand.
- Communicated with team members, team leader, divisional managers, and corporate marketing team to develop and maintain cohesive integrated marketing communications.
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Education & Certification
Bachelor of Business Administration in Marketing, Graduated 2007
University of Wisconsin-Milwaukee, Milwaukee, Wisconsin
Certified Associate in Project Management (CAPM), Certified 2008
Project Management Institute (PMI)
Google Analytics Individual Qualification (GAIQ), Certified 2010
Google, Inc
Google Advertising Professional (GAP), Certified 2010
Google, Inc
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Technical Skills
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Additional Skills & Experiences
- Versed in social media, Web 2.0/3.0, cloud technologies, and other emerging media trends.
- Participated in Chicago Advertising Federation's 2009 Career Day.
- Teamwork and leadership. Developed from spearheading semester-long marketing projects and 20 years playing competitive soccer.
- Event Marketing: Celebrity and speaker coordinator for centennial celebration/conference for nationally recognized publication. Managed beverage stands for Denver's Taste of Colorado. Managed 20+ workers.
- Volunteer work: Greening Milwaukee and Keeping Grater Milwaukee Beautiful, had responsibility for multiple environmentally focused projects including a large portion of Milwaukee's 2004 mayor's Landscape Awards. Active member on the KIVA network.
- Avid reader of business literature, marketing industry publications, and countless blogs. Subjects of interest: web analytics and marketing metrics, multi-channel marketing strategy, internet and social media marketing, client service, SEO, SEM, mobile marketing, and project management.
~Willing to Relocate~
